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On observe une véritable évolution du métier de vendeur. Avant, il
devait assurer la bonne gestion de son rayon, mettre en valeur ses
produits, conseiller les clients en magasin. Maintenant, il doit aussi
réaliser des tâches back office ou logistique au service de l’omnicanal,
gérer des tâches de SAV, de relation client ou d’influenceur.
